Would You Abort THIS Baby?
Perspective
“A woman’s right to choose” dominates the abortion conversation and people are often demonized if they speak against it.
Abortion choice is credited with stopping the red wave that was expected during the 2022 midterms.
Cause & Effect
ARC’s question, “Would you abort this baby?” creates a new perspective by giving the baby an iconic identity and thus a strong voice.
This question has the power to cause pro-choice advocates to rethink their position and vote red.
Pupose
“Would you abort this baby?” is a question-only approach that opens a new and much-needed discourse on the subject of abortion. ARC’s modern and dramatic marketing approach causes critical conversations about abortion.